Search engine crawlers (Google, Bing, etc.) scan tens of billion web pages per day, in order to index them when it comes to new pages, but also to copy them when they are. These are already indexed pages. This means that your pages, even the oldest ones, are visited regularly by these crawlers.
Google is making no secret about the most important criteria when it comes to optimizing your website’s SEO: you need to provide relevant, quality content regularly.
Keep in mind that the primary objective of a search engine is to satisfy its users by offering them the most relevant results possible according to the query typed. It is, therefore, as much necessary to seduce the search engines with an adapted semantic approach as your Internet users with pages that present well (texts, images, videos, navigation elements…). Regularly updating the content of your website or blog is essential if you want to gain visibility, Provided that the content is relevant and of quality!
Let’s see the importance of regularly updating content.
To improve the positioning of your pages in search results:
By renewing the content of your website pages or adding new articles, you are sending Google positive signals because you are letting them know that you have new things to present to your visitors. Since the robots come crawls r (explore) regularly your site, they will record the additions of content to each new passage.
Thus, the more you publish content at a constant rate, the more you will encourage indexing robots to come back to your site regularly to promote the latest published content. A real virtuous circle to be put in place, on condition of being constant and keeping your editorial planning up to date.
To recycle content and use it again:
Tell yourself that updating the content of a page or blog post is like giving it a second life, which means that you will be able to use it again in terms of communication. You can share it again on social networks or publish it in a newsletter to reach a wider audience. If this page or article generates a lot of traffic, you may even consider sponsoring it through an Adwords campaign.
To update outdated information:
If your business has evolved over the past few months or years (new services, new products, staff change), but your website has not followed suit, you risk confusing your customers and give them a negative image. Remember: v ur website is the showcase of your company!
This is why we recommend that you make sure that all your web content is up to date, and if necessary, do the necessary whenever your business experiences a major change. It also allows you to communicate about these novelties.
To fuel the attractiveness of your site:
If your content is not updated (new products not put online, lack of news, outdated promotions but still online …), you risk transmitting to your customers the image of a company that lacks seriousness and rigor but also dynamism. However, Internet users today are looking for novelty, the latest trends, and active and trendy companies.
To optimize your SEO:
The structure and content of your website influence your SEO. Thus, a website on which the content is not updated regularly and whose structure no longer corresponds to the evolution of search engines will be abandoned by the latter, who will find it less relevant and will gradually downgrade it.
To keep pace with technology:
If you do not regularly update the technical support for your website, you may end up with an obsolete site that Internet users will no longer be able to navigate.
To ensure browsing safety on your site:
Over time, technical or security breaches can intrude on your website. Regularly updating your website will also allow you to guarantee your customers a secure experience and, again, to give them a serious and reliable image.
Don’t have time to take care of regular updates on your own? Take the help of Wordpens professionals. They take care of each and every detail to regularly update your site to optimize your SEO.