What You Should Keep in Mind When Naming a Dating Site


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Coming up with a good name for a website is very difficult. You want to have a site name that gives your users an idea of what the site provides as well as making it sound unique. With so many unique challenges to naming a dating site out there, we will explore the things that you should keep in mind while you are naming a dating site. Using these tips, you will have an edge when you are naming your next site.

Identify Your Target Audience

The first thing that you should keep in mind when you are naming a dating site is the target audience. You want them to feel welcomed by the name of the site while also providing them some indication about what kind of dating site they are joining. They already know that they are coming to a place where they will find romance, but what sort of dating experience can they count on having?  That’s something that you have to take into consideration when you are naming a dating site.

Present a Niche

Along the same lines as telling your target audience that they can expect a particular kind of dating, you can also use the name to present a niche. For example, when you visit Quickflirt, you already know that you are going to a dating site. The niche is all about flirting with people and the additional information provided is that these dates happen quickly. With that information, the reader learns about the context that the site provider has decided is necessary for the user to know ahead of time. Then, they have to simply follow through on those two promises and bring a site that is fast and flirty in its approach to dates.

You Want a Name That Is Unmistakable and Unique

There are a lot of dating sites that will combine words in a way that they can be read as something other than what was intended. You want to make sure that your site has distinct words where there can be no confusion about what the webmaster intended when naming the site. It’s always a good idea to ensure that you market test the name by getting feedback from real people who can tell you whether they have seen similar names and whether or not it is something that is easily mistakable to read. Once you determine that the site name passes that basic requirement, it’ll be possible to move forward with that name.

A Site Name Should Be Clever

Not all dating site names are going to be clever. There are going to be some names that are more straightforward as with the previous name, but the fact is that a clever name is one that is less likely to get lost amongst the others that are out there. When you deconstruct “quick” and “flirt” as individual words in the site name, you notice that they are words with a single syllable, making them fast and simple to say. The cleverness stems from the fact that they are read and communicated quickly in the mind and in spoken word, letting the reader know what to expect from their time on the site.

Overall, there are a lot of things that you should be mindful of when you are making up the name of an online dating site. Remembering to identify your target audience, being mindful of your niche, having a name that is unique and inserting some cleverness are all ways to name a site. By understanding these concepts, you will be able to develop a dating site name that will attract all new members with ease.

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Shashank Jain
Shashank Jain, founder of good-name, a young and energetic entrepreneur has always been fond of technology. His liking for technology made him go for engineering in computers. During his studies, he learned & worked on different computer languages & OS including HBCD, Linux, etc. He also has a keen interest in ethical hacking.

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