No business can overlook the benefits that come with promoting their products online. While some traditional marketing methods may work for your business, you can always expand the reach and conversion rates by advertising online. Fortunately, there are several paid and free tools available that any business can use. Here are some of them.
List with the Biggest Local Listing Services
All the biggest search engines have local directories that they use to offer suggestions when users ask for certain products and services. These local directories include Google Places, Yahoo Local and Bing listing service. On Google Places, you get to appear on Google Maps in your locality and relevant geo-searches. You ate also able to add a map to your website. Each of the search engines has a different procedure of verifying a business for its directory. However, the procedure is worthwhile given the benefits you get in terms of walk-in traffic.
Use Email Marketing to Develop a Relationship with Your Clients
You need to keep your visitors and customers engaged so that your brand is always on their minds whenever they have a need that is relevant to your products. Besides, it becomes easy to sell them new and existing products that you may be offering. One of the ways you can keep the customers engaged is by the use of email marketing.
You need to entice your visitors to share their email addresses by offering discounts or freebies. Once you have the email addresses, you send a welcome email Shopify and follow them up with relevant communications. However, avoid bombarding them with emails every single day as they are likely to unsubscribe from your mailing list. Besides, always send a well thought out email that adds value to the customer while promoting your business.
Embrace the Power of Social Media
Social media can be used to gain exposure and advertise your products. Besides, it offers you a chance to connect with your client base and give your brand a personality. There are over a dozen social media platforms over the internet. Pick a few where your target audience frequents and those that you can manage effectively. Cleverly intertwine advertisements with your regular posts so that customers get to know your offering without the high-pressure marketing tactics. You may use sponsored posts for your special offers and good deals. In addition, you may also consider hiring a brand ambassador agency to help you grow your audience and raise awareness about your brand.
Use SEO and Paid Advertising
SEO is vital for any business that needs to be found online. It brings organic traffic from relevant search results. Unfortunately, SEO encompasses various aspects of the site, including optimizing the meta, pictures and general content. The page should also be loading fast and mobile-friendly. You should also consider guest-blogging to get links from other websites.
On the other hand, paid advertising involves paying to place ads in front of the relevant audience. You can pay for the ads on social media or search engines. Ads help you get the much-needed traffic before your SEO efforts can begin to bear fruits. It can also be used to complement other advertising methods that you have applied to.