Want to Get Your Business a Logo? Here’s Where to Start


    Consumers expect legitimate brand names to have a recognizable, unique logo. Even so, a logo on its own won’t propel your business forward. You need a logo that will is relevant now and will remain so for the foreseeable future. Your logo should resonate with your target audience, cultivating brand loyalty and helping customers connect with your business. It should also scale properly, so it can be used both online and offline.

    Your logo will be the face of your business long-term, so it’s wise to take your time, do careful research, and consider various color and image options before you settle on a logo for your new company. Following are some pointers that can help you make smart logo design decisions.

    Understand What a Logo Represents

    Your logo represents your business. As such, it needs to convey your brand message to potential customers in the best possible light.

    If you haven’t already identified your target demographic, now is the time to do so. You need to know who you want to appeal to in order to create a logo and brand design that accurately conveys your message.

    Next, you need to identify your company’s primary advantages and core values. What sets you apart from the competition? Do you offer the best prices? Are your services more eco-friendly than those provided by the competition? Perhaps you have a greater variety of products than your competitors, and/or offer better customer experience. Think about the main things you want potential customers to know about your company to create a logo that will be a good match with your business.

    Read on Essential Logo Design Principals

    There are three main things you should know about making a business logo. First of all, many of the best logos are incredibly simple. Think of Apple’s logo, Nike’s ubiquitous swish mark, and Microsoft’s four-colored square. They can be easily recognized the world over but are incredibly simple in style.

    Good logos are also memorable. They stick in people’s minds, so they can easily recognize your products and/or services later on. This is imperative because, as one study found, over 80% of consumers pick a brand they are familiar with over one they aren’t familiar with. To this end, many companies use a wordmark logo so individuals who see the logo will immediately know which company it represents. Such a logo can serve a business well; however, it’s often not the best option for a new brand that doesn’t yet have brand recognition.

    Finally, a good logo is timeless. It needs to be relevant now, in the near future, and in the distant future. While you can tweak your logo (as Apple has done over the years) you don’t want to create a totally new one if you can help it. Consider your long-term business plans to ensure your logo will work well even if you add new products/services to your offerings, expand your business, or drop certain products/services in the future.

    Seek Out Inspiration

    Check out logos designed by other companies in your industry. You may even want to have a look at logos from companies in other industries that are targeting the same customer base as your firm. What type of logos do the industry leaders use? Look at the colors, shapes, shades, and style. Are there any common factors? You may even want to look at some of the world’s worst logo fails to check out common yet potentially deadly mistakes that can tank your brand even before it gets off the ground.

    Online logo makers can also be a good source of logo design ideas. These sites have tens of thousands of icons and images, plus multiple font options for a brand name. They even have an editing feature, so you can adapt a design to suit your exact needs, and you don’t have to pay a penny for their services unless you decide to purchase a logo you designed or selected from the site.

    Think about Your Brand Colors

    Colors have meaning, and a person’s first impression of your business will depend on large part on the colors you use for your logo and overall business brand. Black, dark purple, and gold denote luxury. Blue and red denote reliability and strength. Orange and yellow have a playful, cheery feel. Combining certain colors and/or changing the shade of color used can change the color’s meaning. Traffic-cone orange, for instance, may look great for a kid-friendly fast-food joint, but a travel agency may want a lighter shade to make people think about the sun and sand at the beach.

    Take some time to think about the colors or color combination you will use for your brand. Bear in mind what was said earlier about simplicity. If you aren’t targeting kids, there is no need for a multicolored logo. In fact, many leading brand names use only one or two colors in their logo.

    Brainstorm Logo Ideas

    Now that you’ve done the research, it’s time to brainstorm ideas. Use a notebook or online logo maker to create various possible logs for your business. Try to imagine these logos on each of your products, your social media pages, letterheads, email newsletters, and flyers. Ask family members and friends what they think about the logos you’ve created. Getting outside help can prove invaluable as others who aren’t emotionally involved in branding your business may notice things you’ve missed.

    Select Your Logo Design Process

    Now that you know what you want your logo to look like, it’s time to actually make it. Thankfully, you don’t have to do it on your own. Online logo makers can help you design a logo in just about any shape, size, and style. A professional design and branding service may be your best bet if you work in a specialized field and/or are unable to create the type of logo you have in mind on an online logo platform.

    Alternatively, you can hire a freelancer to design your logo for you. Upwork and Fiverr are two good platforms you can use to find designers who have experience creating the type of logo you want for your new company. Another option to consider is hiring a friend who has experience with graphic design to create the logo for you. If your friend is familiar with the nature of your business, he or she could be the best person for the job, as the firsthand knowledge of your products/services will help your friend create a logo that truly represents your company.

    If you aren’t sure which design option is best for you, consider your budget, how long you’re willing to wait for your new logo, and how involved you want to be in the logo creation process. If you’re in a hurry, and you have money to spare, you may want to work with a design agency. An online logo maker, on the other hand, can be ideal for those who want to be fully involved in the logo creation process.

    A winning logo is a tremendous business asset. It will attract customers, generate sales, and cultivate brand loyalty. It will help you grow your business as the public will recognize new products/services with ease. Never rush into creating a logo; rather, consider the pointers outlined above, do your own research, and choose your logo color and style with care. The time, hard work, and monetary investment you make in creating a top-tier logo will be more than worth it in the long run.


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