The importance of product authentication

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Counterfeiting products is not an abnormal or rare phenomenon. It happens all the time and you have probably even purchased one knowingly or unknowingly. These products can do a lot of damage, both for the consumer but also for the brands and companies standing behind the products that are counterfeited. There are many reasons why product authentication is important. 

Counterfeit cosmetics 

If you purposely buy counterfeit cosmetics it is probably because you want the products of a high-end brand or a hyped brand. Though it can be very dangerous to buy fake cosmetics. When you purchase these products you are not buying the same quality and ingredients as if you bought the real product. Also when you buy these counterfeited products you cannot be sure they do not contain harmful ingredients. 

Counterfeit fashion 

Counterfeited fashion is not damaging or dangerous in the same sense as with cosmetics. Though this is damaging for the original designers and brands who are losing money and recognition. It is seen all the time in the fashion industry that bigger brands steal from minor designers or that websites such as Wish and Ebay consist of  people selling cheap counterfeit products. 

How is authentication possible? 

It is possible to authenticate products through various technologies. Authena.io has made it possible to authenticate products through their app. Their technology is based on blockchain and other technologies such as customizable tags, transponders, geo-locators and environmental sensors. A blockchain is a type of database where the information is registered in a safe and unforgeable way.  Authena uses it to store relevant security information related to its secured products. This way the product details are saved in a secure way and will be always accessible by all users. 

How does it work? 

The authentication works through their mobile app, which you can download onto your smartphone or tablet. You  tap a product via NFC and the app will show whether or not the product has been previously opened, tampered with or diverted.. 

This does not only work in the cosmetics and fashion industry but also in agriculture, pharmaceuticals and  food and beverages. This technology not only makes it safe for consumers to buy legit and safe products. It also helps the brands and companies behind the legit products, get the recognition and earnings they deserve. 

As a consumer you can safely buy products, as you are never sure if a product is legit. Even in stores or safe environments, products could be counterfeited. Consuming counterfeited products such as medicine, cosmetics and food can be very dangerous as the ingredients might be hurtful and even poisonous. Therefore the authentication of products is important.

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