After establishing your digital presence, the world of the internet is sure to overwhelm you. From thousands of platforms to millions of ways to optimize your content on each, it does not take much to tangle on the web of possibilities.
But, one right step in the world of content marketing can significantly improve traffic and pull the right customers to your website. But, the question is, how?
In this guide, we only talk about proven marketing techniques with the potential to deliver maximum output with minimum efforts.
Through each online content marketing strategy, you will learn to deliver the content your audience wants to see and reach the prospective customers for your service or products. Keep reading to build a solid foundation of marketing skills for your brand.
Who is it that you wish to reach?
Allot sufficient time to understand the needs of your target audience before beginning. Creating content without understanding the mindset and perspective of your customer will prove fatal for your brand in the long run. Learn more about their interests and how they search for their needs.
While a person wanting to buy a new pair of shoes would use Google to search for the nearest shop, an artist searching for DIY ideas would head to Pinterest for relevant blogs. So, depending on who your audience is and which platform they use the most, build your content accordingly to get the best results.
Which type of content do they see?
If you start posting videos and optimizing on your website for it, the chances are that your audience will never see it. This is because websites demand written content like blogs, e-books, and PDFs.
Video hosting platforms like YouTube, attract the audience that prefers watching videos. Audio hosting websites like Anchor are the best for podcast beginners, and Pinterest is the best platform for marketing creative content through written blogs.
In the desire to reach more audiences, never compromise on the quality of your content. Remember, your audience seeks value, not numbers. Having one well-researched article on your blog will attract more traffic to your website than hundreds of unnecessary articles.
Reaching your audience on social media
Now that you know about the type of content, sign up on social media platforms like Facebook, Instagram, Reddit, or Tumblr to reach your audience.
Keep in mind that the attention of your audience on social media is restricted to the first five seconds. You need to prove your worth in that timespan effectively, or your content remains unnoticed. A dazzling video maker will do this job for you.
Websites like InVideo have multiple formatting options with a plethora of pre-made templates that take less than 10 minutes to make.
As you know, the size and quality of video differ when you post it on your feed and your story, InVideo intelligently optimizes your video according to different platforms so that all you need to do is edit and download the video. With a professional marketing video like that, your content will spread like wildfire on social media.
Embrace the new and clear the dust over the old
Research and brainstorm – these two activities will always keep you on the top of your game. The online market is very volatile. There is a new topic to be covered almost every second hour.
If you wish to lead the way in your industry, keep researching the new trends in your industry through online tools. Once you know what’s new, brainstorm till you find the most innovative way to present that content to your audience.
While you embrace the new changes in the market and adapt, run back to your old content and update it once a month. The search engines like Google and other platforms like YouTube bring new changes in their algorithms quite frequently.
If your website or profile has outdated content, your rank is sure to go down. So, remember to update the old videos, images, or articles.
Use the right words
In the beginning stages, you must seek to learn from your competitors. Using the right keywords can be a game-changer for your brand; but, to know which ones would be best suited for your content, study the content of your competitor’s profile or website. Even platforms like YouTube rank your profile based on keywords. This increases the importance of this point.
Scale your marketing efforts- AB testing
Once you’ve worked on all the above-mentioned steps, it’s time to test the results. Online tools like Google Analytics provide a brief report of your website performance. Platforms like Facebook, YouTube, and Instagram have their inbuilt analytics that monitors content performance.
Every marketing campaign provides different results for every business. Keep experimenting with different strategies and stick to the one that promises a better result. But, remember to not stick for too long. Content marketing demands regular change for better results.