Gone are the days where the gaming industry was seen as a male-dominated industry, where females had little or no impact in the industry. There is a gradual change in the gaming industry because women have positively impacted in various areas.
Current surveys according to Statista showed that from 2014 to 2018, there was an increase in the percentage of women gamers in Canada from 48% to 50% respectively.
The current perception that video games especially those in the first-person shooter(FPS) genre like Call Of Duty (COD), Battlefield, Halo is for boys and men is now very wrong as more than half of the gaming audience are female players.
A survey by the Entertainment Software Association of Canada (ESAC) states that 19 million Canadians are gamers and women make up 48% of gamers in Canada.
Michelle Thomas, who is an expert in this article, offers her candid ideas on women and gaming. You can view her profile here. Also, according to research from Barclays, it is predicted that women will account for almost a third of the projected $4.6 billion annual spendings in the UK on video games.
This means that an important role is being played by women in gaming industry development.
WOMEN CAN REVOLUTIONIZE NEW GAMING IDEAS
People usually have a misunderstanding and false conception that women generally struggle to solve technical or design-related problems. Such ideas could be seen as a hasty generalization as women are making the waves in technical related areas as well as product related ideas. Increasing the number of women in this industry will likely bring new ideas and issues.
Christian love is a Canadian female game developer who came into the limelight with the release of ‘Hate plus’ in 2013 and her latest project ‘Ladykiller in a Bind’ in October 2016. This is an example of a woman that is revolutionizing the gaming industry.
WOMEN HAVE COHESION
Cohesion among women in the gaming industry is first to none. There has been a steady increase in the percentage of women in the gaming industry. They come up with programs and ideas that make female game developers stick together to share their ideas on how to do more outreach for women, whereby they would gain more training opportunities.
THE STATISTICS OF WOMEN IN VIDEO GAMES
What are the statistics of women in video games? According to the ESAC 19 million gamers Canadians are gamers i.e. 54% of the total population. Women take about 48% of the 19 million which shows that a lot of women play video games in Canada.
HOW WOMEN IMPACT THE GAMING INDUSTRY THROUGH GAMBLING
Many people make the mistake of thinking that the gambling industry is male-dominated but there is plenty of data that shows that women are succeeding in the online casino industry.
There are top-earning female players like Vanessa Selbst, who earned approximately $12 million from the card tables; Kathy Lubert who currently has career earnings of more than $6.25 million from the pools.
The latest data has shown that women make online casino games like poker, blackjack, slots their favorite on popular sites such as spin madness casino have greatly increased. This means that currently, about 41% of gamblers who have gambled in the past weeks are women compared to 48% of men which shows that the gender gap is closing.
The statistics above show that women in gambling are on the increase, with female casino players topping the charts.
WOMEN WHO ARE PACESETTERS IN THE GAMING INDUSTRY
Below are some women that have made giant strides in the gaming industry. These great women have become role models for others to emulate. They have made great contributions in one way or the other to the growth and development of the gaming industry.
- Jade Raymond – Canadian video game executive founder of Electronic Arts Motive Studios, head of Visceral Games, and former Managing Director of Ubisoft Toronto.
- Christian Love – Apart from being a video game developer, she is also an independent visual novel writer. She became popular because of her original works like ‘A Love Story’, ‘Analogue’.
- Tricia Gray – CEO and co-founder of Our machinery. She has mastery in analytics, PR, and marketing. She is also the head of marketing in games services at Amazon.
- Melissa Preston – Art director at Artcraft Entertainment, she manages the creative teams behind MMO video games like Crowfall.
Also with more women working behind the scenes in creating games, more diverse women represented in games, and more women playing games as well as hosting game channels.
There is an ever-growing community of female gamers who are making their voices to be heard. Having said all these, one can easily say that there are significant growth and change in the gaming industry being caused by women.