How to Ensure Your Business Stands Out at a Trade Show


    Trade shows provide businesses with an opportunity to showcase their products and services to a large number of people, engage with potential customers, network and forge important new connections. With that said, you want to be sure you get the absolute most out of your trade show appearance and not squander any potential opportunities. The problem is that these shows are notoriously busy and can be a bit overwhelming for visitors, which means you need to go above and beyond to ensure your booth stands out.

    Here’s a look at some of the ways in which you can ensure your business stands out at a trade show and that it is a huge success.

    Use Wall Graphics in a Smart Way

    You can market your business by using custom wall graphics, as the walls of the booth offer the greatest amount of real estate. In choosing the ideal wall graphics, the emphasis should be on clear and concise messaging; eye-catching design through images, logos and color palettes, and making sure the general aesthetic of the graphics reflects the business itself. The wall graphics are often the first thing that will catch the eyes of visitors, so they need to be engaging.

    Offer Giveaways and Freebies

    Let’s face it, nothing grabs the attention of passerby’s quite like the offer of free stuff. Visitors often go home with bags full of free stuff from trade shows, and it has come to be an expectation. What this means is that you’ve got an opportunity to stand out from other booths based on your freebies and giveaways.

    However, before you just go and hand out free stuff, you may want to use a creative angle that makes it a win-win for the business and the visitor. You can ask people for an email address in exchange for free stuff. Some of the best free stuff includes:

    • Insulated water bottles
    • USB flash drives
    • T-shirts
    • A Bluetooth speaker
    • A portable battery charger for mobile phones
    • Hand sanitizer
    • Notebooks
    • A coffee mug
    • Tote bags

    If your business has products that it sells, this is also a great opportunity to give away samples.

    Make Sure You are Speaking to All that Pass By

    It’s also important that you are greeting every single visitor that walks by, even if they don’t stop. The idea is that you are creating a positive brand image, something that can also give you an edge on the competition. Say hello, smile at attendees and be personable at all times.

    Use Multimedia to Your Advantage

    Technology can also give you the leg up on the other booths as there are multimedia ideas that can be used in your booth. This could be a video that you show, perhaps describing your products or showcasing the process in which your company uses to make its items. You can also have music playing, a photo slide show and so forth.

    The best way to stand out at a trade show is to put on your creative hat, think outside the box and don’t be afraid to try something new.


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