Are you about to launch a new website? Perhaps you have created such a domain in order to present your opinions associated with a certain topic or you instead wish to gain online exposure in order to generate a side income. Regardless of your intentions, exposure is critical if you ever hope to enjoy success.
This is why choosing a catchy and memorable domain name is a task that should never be taken lightly. In fact, some website designers will spend days brainstorming before arriving at a logical conclusion.
What should you look for in a good name? Are there any professional tips and tricks that might be able to speed up the process? Let us take examine some effective strategies to employ, as the name of your website represents one of its most permanent elements.
Addressing Technical Issues in Advance
We should first take a look at the importance of a domain name from an SEO (search engine optimization) perspective. Website names are used to explain to search engines such as Google what your page has to offer. In other words, they are critical in terms of categorization.
This is why a name should always reflect your specific niche market or sector. Of course, there are right and wrong ways to create such a name. Let’s imagine for a moment that you are planning to sell t-shirts to the general public. Which of these names appears to be more appropriate:
The first one is much more informative and specific; enabling search engines to appreciate what is in store. Thus, the website will appear higher within online listings. This can help to increase your exposure and ultimately, to enhance levels of inbound traffic. Always keep SEO in mind, as this will often determine your ultimate success or failure.
Cater to the User as Opposed to the Search Engine Alone
The organic appeal is also critical, as users tend to remember more snappy and unique names when compared to generic listings. For example, take a look here at some of the most popular firms associated with game development. They are catchy, to the point, and perhaps most importantly, not confusing to the reader.
Although the majority of online searches are aided by auto-complete algorithms, there are still many times when the name of a specific website will be manually entered into the address bar (such as if you are navigating to a page for the first time). To put it succinctly, shorter domain names are easier to recall.
On a final note, always be certain to check if the proposed name has been taken by an existing website. This will save you a great deal of time when compared to finding out at a later date. As millions of new domains are created each and every month, choosing the most appropriate title is a step that should never be taken lightly. Feel free to think outside of the box and above all, try to remain patient during the process.