Diving Head- First into Cloud Computing

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Considering the strides made in the world of business and technology, chances are you are wrestling with the idea of taking your business to the cloud. If so, you ought to familiarize yourself with the fundamentals of cloud computing. Knowing which cloud service you ought to use for your business is critical. Hiring and taking the help of a marketing consultant is an excellent way to start. 

Cloud Computing

Cloud computing refers to employing a remote network of servers for the delivery and hosting of information along with on-demand computing resources on the internet. It is an on-demand, utility-based model of computing.




This has proven to be far more effective than storing, managing, or processing data with the use of a local server or personal computer. Numerous applications are now in demand as cloud apps since they are easier to use and require a lot less maintenance. 

How does it work?

The difference between cloud computing and traditional hosting services is that the consumer does not own the infrastructure required to support the programs or applications they use. 

The infrastructure is owned and operated by a third party, and the end-users pay only for the services they utilize. Here are a few essential characteristics of cloud computing: 

  • On-demand Service

Users may access computing services through the cloud when they have to without hassle. These services are on-demand to allow users complete control to meet ever-changing requirements. 

  • Easy and Broad network Access

You can access cloud computing services from the tool of your choice, be it smartphones, personal computers, or laptops. This also makes it easy for potential customers to access your products. 



  • Flexibility

Resources are allocated accurately and quickly as per the increase or decrease in demand without interruption or reduction in quality. 

  • Security

Your data gets stored on a remote server. This is much safer than storing your data on your personal computer as a crash can cause you to lose all your data. 



Cloud Computing Service Models

There are three major computing service models you ought to know about. Infrastructure as a Service (IaaS), Software as a Service (SaaS), and Platform as a Service (PaaS). 

1. IaaS

IaaS provides users with access to storage, networking, servers, and a multitude of other computing resources through the cloud. IaaS provides an automated environment that allows a significant amount of control and flexibility to the user. However, the user still holds the responsibility of managing applications, data, middleware, and so forth. 

IaaS is a fast and cost-efficient way to operate a workload without having to purchase and manage its infrastructure, which makes it appealing to organizations. These are some examples of IaaS providers: 

  • Amazon Web Services (AWS)
  • Google Compute Engine (GCE)
  • Microsoft Azure

2. SaaS

SaaS is fundamentally a software distribution model. A third-party provider plays host to applications and makes them available for customers to use. 

SaaS does not require you to install and run software applications on your computer. You can find everything you need on the internet when you log into your account. In addition to this, you have access to the software at any time and from any place. SaaS performs auto-updates, thereby reducing the burden on the in-house staff. 

Popularly examples of SaaS include BigCommerce, Google Apps, Salesforce, Dropbox, etc. 

3. PaaS

In a Paas computing model, a third-party provider delivers the required hardware and software tools for the development of applications. 

A PaaS provider hosts the hardware and software on its infrastructure. As a result, it saves developers from the burden of having to install in-house hardware and software to develop and run new applications. 

The PaaS provider provides a significant amount of infrastructure and other IT services. Users can access these anywhere and at any time using a browser. The pay-per-use option saves enterprises from having to deal with the capital expenses for on-premises hardware and software.

Examples of PaaS are AWS Elastic Beanstalk, Google App Engine, and Apache Stratos. 

If you are not sure about which cloud computing service to choose for your business, marketing consulting should provide you with some clarity. You should have no trouble comparing them to see which suits you the best — for example, PaaS vs IaaS.

Cloud Computing Types

There are three types of cloud computing you ought to know about -private, public, and hybrid. 

1. Public

Public cloud is a term used to describe computing services offered by third-party providers over the internet, making them available to anyone who wants to buy them. These services may be free or sold on-demand, allowing customers to use them on a pay per use basis. 

The public cloud is known to save companies from the expenses of purchasing, managing, and maintaining on-premises hardware and application infrastructure. 

2. Private

A Private cloud has advantages similar to those of a public cloud. However, unlike a public cloud computing system, a private cloud fulfills the needs and goals of a single organization.

A private cloud may be based on the resources and infrastructure that are already a part of the organization’s on-premises data center or a separate infrastructure provided by a new, third-party organization. 

3. Hybrid

A hybrid cloud uses a mix of on-premises, private cloud, and third-party public cloud services with coordination between the two. It allows workloads to move between private and public clouds entirely depending on the change in computing needs and costs. A hybrid cloud provides businesses with higher flexibility and more data deployment options. 

To establish a hybrid network, you need a public (IaaS) platform, a private cloud that can be on-premises or via a third-party provider, and an excellent Wide Area Network (WAN) connection between these two environments. 

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ankur bansal
Ankur is an Indian business blogger. He believes that Content and Social Media Marketing are the strongest forms of marketing nowadays. Radhe also tries different gadgets every now and then to give their reviews online. You can connect with him...

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