When it comes to business, there is a common scenario that many people face. You spend a great deal of time and effort researching your niche or industry, you then put the same amount of time and effort into creating your business, working out your budget, your future plans, and creating a fantastic website.
Everything seems to be perfect, except for one thing – no one is visiting your site. Because no one is visiting your site, your business is slowly failing, and you feel like every hour you put into it was a complete waste of time.
As we said previously, this scenario is all too common and drives people to lose motivation and give up before they have tried to work on the solution. So, if this is something that you are currently going through, then read below for our 8 tips on how to draw an audience to your website and achieve success.
1. High-Quality Content
You may think that your website has high-quality content, but that may not be the case. You may even feel like the quality is not that important because the quality of the product or service that you are selling is the only thing that matters, this is also definitely not the case. Keeping your site updated regularly with high-quality content is a huge factor in search engines favouring your site and therefore more people finding it.
2. Use Social Media
Social media such as Facebook, and Instagram, are some of the biggest tools at your disposal when it comes to drawing attention to your website. Posting interesting and relevant pictures and captions, along with spending time interacting with those who engage with you on there, will help you build a solid social media following.
Also, you can pay for such a feature like Instagram or Facebook advertising.
3. Monitor Your Competitors with Spokeo
If you see your competitors are having success, then we have the way for you to find out exactly what it is they are do to achieve it, giving you and your business a huge advantage.
Spokeo uses a phone number search and email search to collate all the data you are looking for on your competitor’s social media practices and marketing strategies. Simply go to Spokeo and input their email in the email search, or use their phone number in the reverse number lookup service, and you could adjust your content and plans accordingly based on the information you find.
4. Social Media Influencers
Using social media influencers to market your website is a great way to bring the traffic you are looking for. As the name suggests, social media influencers are there to influence, and their impact on your business if you find the right ones can be huge.
5. Guest Posting
Often people who have sites or blogs will invite people from the same field of interest to write a guest post or article. This is something that you should take advantage of as much as possible as it will enable to reach an even bigger audience very quickly. You don’t have to wait to be approached either, look up those with sites and blogs that are in the same industry as you, and reach out to them explaining that you would like to guest post for them.
6. Ask Those You Know
A quick, simple, and free idea is to ask your friends, family, and colleges to promote your site. Perhaps they can add a link to their bio, give you a great review on their social media, or even hang a poster up in their office. Every little helps.
7. Reddit and Quora
These sites have literally millions of users who are there to talk about and discover just about any topic or business you can think of. Posting on these sites, or even asking for advice can immediately draw attention to your website.
As tempting as it feels in the moment, don’t give up your business dream just yet. Keep pushing forward, and use our tips to bring as many people you site as possible so that you can one day achieve the success you’ve always wanted.
Maguire Haigh is a content marketing manager for Spokeo. He is an expert in the business sphere. He prefers writing articles on marketing, social media presence, travel and startup topics. Maguire has great experience in traveling and deep knowledge of 5 foreign languages.