There are several ways in which a brand name can have a positive impact on customers and drive sales.
For instance, it could precisely describe your service (think flight comparison app Skyscanner) or be a pithy pun (like The Beatles).
And while choosing a name that’s a little more leftfield can be risky, there are numerous instances where fortune has favored the unusual brand moniker.
With that in mind, here are three weird and wonderful company names.
Unless you’ve been hiding under a rock for the past couple of decades, you’ll be well aware that search engine Google is one of the world’s most recognizable brands.
But where does the weird name come from? Well…Google was born in Stanford University, and according to that institution’s David Koller, founders Larry Page and Sergey Brin named their original search engine BackRub because of its analysis of internet backlinks. Then fellow student Sean Anderson suggested ‘Googolplex’ conveys the sense of indexing a massive amount of data during a subsequent brainstorming session and Page shortened it to ‘Googol’ – both of which names relate to huge numbers.
Apparently, when Anderson searched the net to see if the name was registered, he misspelled it as ‘google’, the founders preferred the new form, registered the ‘google.com’ domain on 15th September 1997 and the rest is history.
When it comes to computer hardware, laptop legend Asus is one of the best-known names in the business.
This Taiwan-based electronics giant was established in 1989 and is the world’s number one motherboard and gaming brand, as well as being a top-three notebook vendor. It’s now diversified to mobile phones, the Internet of Things (IoT) and robotics, has 17,000 employees and earned $13.3 billion in revenue in 2016.
What’s with the name? It originates from mythical winged horse ‘Pegasus’ and the first three letters were abandoned to give it a higher place in alphabetical listings.
Sometimes powerful things come in small packages – and this seems to be the case with Yorkshire-based web development agency Attercopia, which has a record of creating beautiful websites for national and international clients that would be the envy of larger competitors.
So what on earth is behind this distinctly outlandish yet devilishly original brand name? It actually comes from ‘Attercop’, the old English phrase for the spider, with the suffix ‘a’ added as it refers to a collection of, an entity or country.
And since the firm integrates SEO smarts into everything it does, the name Attercopia perfectly reflects the fact that its services satisfy Google search spiders as well as human customers. Pretty clever, right?
These three weird and wonderful company names prove that if you put enough thought into what you’re calling your enterprise, it can chime with customers, inspire staff and futureproof your success.
That’s our list! Share your own weird brand names in the comments section.