Customer acquisition is essential to the growth of your company, but building a new business can be tough work! Between email marketing, social media and PPC advertising, TV, broadcast, and podcast placements, and more, customer acquisition can feel like an overwhelming task.
If you’re feeling the pressure of needing to grow your business but unsure where to start, we’re here to help. Here are our 3 simplest marketing tips for new business growth!
1: Utilize Social Media Channels
The influence of social media on our society is truly enormous. Studies show that people spend an average of 142 minutes per day on social media, and that number isn’t expected to decline anytime soon.
It’s no wonder that over 90% of retail brands utilize 2 or more social media channels. These days, there’s simply no excuse for not being on social media. Social media is an amazing (and free) way to connect directly with your existing customers and find new ones.
When it comes to building your social media strategy, begin by figuring out which channels your customers utilize. If you’re a B2B business, LinkedIn is likely a good option for you. If you target an older generation, Facebook is a no-brainer. For millennials, Instagram is a must. And for Gen Z, TikTok is currently all the rage.
Utilizing social media takes no more than building an active presence on those channels. Post regularly and utilize functions like hash tagging and reposting to expand your reach to new audiences.
And engaging with existing and prospective customers is a must! This is a channel that puts you in direct contact with potential customers. It’s time to make social media marketing a part of your customer acquisition strategy!
2: Set Up Email Automation
A thorough email marketing campaign can be a beast to handle on your own, but with the help of email automation software, you no longer need to! Email automation software is a tool that allows you to build a custom sequence of emails for your site visitors to receive, based on actions they did or did not take.
Think of it as a flow chart of emails. Once you’ve got a hold of a customers’ email, an email automation software will automatically nurture that customer for you, exactly how you’ve told it to.
Let’s say, for example, that you own a CBD company. You’ve captured a prospective customer’s email via a submission form on your site. You can design an email automation that will send them a welcome email as soon as they’ve given you their email address.
Let’s say they look at your site, take a deeper look at your CBDfx capsules for anxiety, and then leave your site after a quick visit.
Through email automation software, you can automatically re-engage them. You can set up a follow up email with more information about your CBD capsules. They’re engaged by the email, come back to the site, and place an order. You’ve got a new customer, without lifting a finger!
3: Don’t Forget About Your Existing Customers
Today’s consumer expects two main things from customer service: service that is quick, and service that is excellent. Customers don’t want to wait days, or even hours, to hear back from a customer service representative.
That’s why we recommend installing a direct chat function into your website so that customers can be connected directly with a representative at the drop of a hat.
Customers also expect that customer service is excellent. The old adage that the customer is always right has never been truer than in today’s society. Today’s customer is informed and knowledgeable. Treat them that way.
Go into every customer service interaction with the goal of solving your customer’s problem today.
You may be wondering why we’re so concerned about existing customers when it comes to new business growth. The reason is that existing customers are effective (and free) customer acquisition tool.
Between word of mouth and review sites, customers are always referring new customers to your business. By building a base of happy customers and keeping them happy, you’ll have a never-ending flow of new customers into your business.