When it comes to goals and planning, there’s one main concern on the minds of most business owners: growth. Without a steady influx of new customers, a business simply cannot survive.
Looking to make growth a priority for your business? Whether your business is in its first year or its tenth, there are always new ways to gain momentum for your company. Let’s review 25 different ways to do so!
Tap Into Your Customer Base
1. Create a referral program for existing customers. Offer a discount or freebie for every referred customer.
2. Place prevalent links to your Yelp and Google Business pages on your website and marketing materials. While you can’t solicit reviews for these sites, you can make it as easy as possible for existing customers to review you, and prospective customers to find those reviews.
3. For online retail, provide the opportunity to review each product. Follow up with customers 30 days after their purchase to ask for reviews.
4. Run a giveaway contest that requires an existing customer to include a friend in their submission.
5. Focus on gifting during the holiday season. A friend of a customer who receives a beautiful gift from your business could soon become a customer themselves.
Utilize Social Media
1. Build an active presence on social media channels that your customer base uses. Rather than trying to be on every channel, determine where your customers spend time and create quality content there.
2. Focus on creating shareable content with the potential for virality. A relatable piece of content could get your business in front of the eyes of thousands of potential customers.
3. Social media is a great place to run “tag a friend” sweepstakes to expand your reach.
4. Explore opportunities with social media advertising. A small monthly budget on Facebook advertising can quickly and cheaply reach new people.
5. Position your company as a knowledge resource in your field. Share relevant content and invite questions and discussion from followers. That way, when they’re in need of your products or services, you’ll be top of mind.
Automate Your Marketing
1. Utilize an email automation platform to maintain regular contact with existing and potential customers. Build out unique email flows for users who have abandoned carts or checkout, or existing customers who have lapsed their purchases.
2. Set up an email flow to nurture leads received through your website. Provide more in-depth information about your product, offer first-time customer coupons, and more.
3. Use a CRM tool to automatically categorize customers according to customer type, action, and more.
4. Manage your social media posting using an automation tool. Set aside time at the beginning of each month to schedule out that month’s posts, so that you don’t need to worry about setting aside time each day to brainstorm a new social media post.
5. Use a social listening tool to monitor discussions that include your business. This can help notify you of any customer service issue or opportunity to answer questions about your product.
Don’t Forget Your Employees
1. Your employees are your brand ambassadors, so treat them as such. Provide them with ample opportunity to interact with your product so they are well-versed in it and can represent it well.
2. Encourage employees to attend networking events and conferences on behalf of your company.
3. Run a background check employment history for every potential new employee to ensure you’re only bringing the best onto your team.
4. Encourage employees to interact with your social media posts and improve their reach.
5. Ask employees for ideas! Your employees are a huge knowledge resource and likely have ideas that you don’t.
Network, Network, Network
1. Attend virtual conferences that potential customers are likely to be at. Set up a booth and invite customers to come with questions.
2. Connect with other businesses in your space to see if there’s an opportunity to benefit one another.
3. Utilize LinkedIn groups to help position your business as experts.
4. Never turn down an opportunity to meet with a potential partner or team member.
5. Sponsor community events in exchange for advertising on their marketing materials.